Dr. Jitendra Patel has joined the university as Assistant Professor in General Management in School of Technology Management and Engineering in January 2022. He is a PhD in e-marketing from Devi Ahilya University, Indore He is a Management Graduate with Master’s Degree in Marketing. He is also pursuing Ph.D. in Management. He has qualified the National Eligibility Test (NET) in Management stream in 2012. He has done bachelor of Engineering in Electronics and Communication from Rajiv Gandhi Technical University, Bhopal. He has more than 11 years of extensive experience in Academics and 2 years of extensive experience in banking and insurance Industry. He has got one patent register in my name. He has got 27 Paper and cases published in reputed International and National Journal, included the publication one publication in ‘C’ Category Journal and one in Scopus listed Journal. He has attended various international management conferences, workshops and faculty development programs in various IIM, IITs and other reputed institutes. He has chaired and co-chaired a few sessions in management conference and invited as expert judge for judging business idea and entrepreneurship skill of the student. He has given consultancy and subject area expertise to some online teaching platform. He regularly conducts webinar, workshop, expert lecture series and training on blogging, content creation, digital marketing, entrepreneurship and Business Automation. He is also a professional Hindi Blogger where he writes on spiritual, Indian culture, motivation and management. He is Member Advisory Council Harvard Business Review since September 2014 and Member Advisory Board in Yuva IncubatED. He is been awarded with Yuva Mentor as A Change Maker Award, Young Researcher Award, Best Academician of the year award, International Award for Teaching Excellency and Premium Award by NEN for entrepreneurship development. His areas of interest include General Management, E-Marketing Marketing Management, Service Marketing, Strategic Management, Entrepreneurship and Design Thinking.