To thrive students with real life experience of Market and its nitty gritty it's important to give them awareness of ground level reality of Market and Customers and inculcate in them a sense of discipline and Management on field.
To build a strong concept base and practical implementation of concepts of Marketing and Management a short activity of "SAIL-SELL "(Sell a Unique Product/Service) is planned.
Students will have to make and then sell a unique product or service for Monetary exchange. The Process doesn't just start at product manufacturing and ends at sales but involves Research n Development, Campaigning, Advertising, Branding ,Finance, Accountancy ,following ethical practices and a lot more.
The above activity also carries Marks as a part of ICA component and ensures better understanding of subject concepts and its implementation at field along with building Rigor and Relevance towards Curriculum (including pedagogy) for BBA LLB II and IV Sem students.
